![]() ![]() ![]() But it’s important to understand how they’re different. There’s often confusion between point of purchase and point of sale (POS), which makes sense, since they do have some similarities. It’s not a marketing strategy to increase foot traffic, but rather to increase sales once the customer comes into your store. POP displays are used to enhance shoppers’ in-store experience and emphasize specific products or offers. For example, at the ends of aisles or in the center of aisles. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions. POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. Point-of-purchase displays are physical or digital marketing displays placed in retail stores to advertise products and encourage customers to make purchasing decisions. #SHOP POP DISPLAYS HOW TO#How to measure the effectiveness of your POP.For more recommendations, check out our guide on how to drive high quality traffic to your trade show booth. We take pride in collaborating with businesses to figure out the best way to attract attention and set up a booth effectively. Our craftspeople and engineers have been designing trade show displays, trade show shelving and other trade show products for decades. For those with more space, acrylic risers can vary the height of objects or showcase small ones for a visually arresting tabletop or countertop display, and display pedestals add a touch of exclusivity to anything placed upon them. Trade show shelving and acrylic display boxes are the perfect pair-the former showcases representative examples, the latter stores the rest in a way that’s easy for the booth rep to access. A thoughtful trade show display is better than a chaotic one. You may sell several varieties or sizes of a product, but that doesn’t mean you have to display them all. Those who prefer to explore in peace will appreciate a well-thought-out experience on an iPad or tablet computer on a trade show stand.Īs in any well-trafficked, small space, organization is essential. Those who’d like to chat with your representative need a comfortable place to do so. For those in a hurry, the right takeaway info is essential, and literature holders make a lot of sense alongside poster stands, sign holders and easels. They’re there to explore and learn something about your product or service. People don’t like having to knock into one another or tiptoe around trade show display shelves. Once you’ve drawn someone in, what’s next? This is where the layout of the booth space becomes really important. Even better, wrangle a space by the entrance, where you’ll get maximum foot traffic.Ī trade show booth is a prime sales opportunity. #SHOP POP DISPLAYS PORTABLE#Get a good understanding of the trade show floor and make any adjustments you need to best suit the attendees’ purpose for coming and ensure your booth stands out from the rest with trade show banners, backdrops, flags, table covers and portable displays. How will you attract interest in your booth? While most companies have a standard trade show setup, that doesn’t mean it’s a static one. It should be treated as such, because at any trade show there are lot of other companies vying for prospects’ limited attention. Here are three things that can help your trade show booth stand out from the rest.Ī trade show booth is an experience. shopPOPdisplays has every element you need, from trade show display shelves and pedestals to table covers, pop-up counters, banners, backdrops and tablet stands. Exposure generates sales, so advance planning helps guarantee maximum return on every dollar spent making your exhibit successful. Trade Shows Can Help Your Business ThriveĮxhibiting at the right trade show puts your brand in front of hundreds of highly qualified targets. ![]()
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